candid
BRANDING \\ DIGITAL \\ UI/UX
Two personal loan specialists decided to create an online platform to provide loans targeted at financially responsible new university graduates. Candid is a brand identity and responsive website that exudes youthful exuberance. The core idea underlying the brand concept is that financial empowerment translates to lifestyle empowerment. Candid aims to help a generation in desperate need of a helping hand achieve their lifestyle goals in a challenging economy.
