outcast

BRANDING \\ PACKAGING

Outcast Sustainable Seafood Company is a branding and packaging concept for U.S.-sourced tinned seafood featuring delicious yet often overlooked species of fish typically considered bycatch. The brand aims to popularize less familiar fish in order to take pressure off overfished species, while increasing revenue streams for strained U.S. based fishermen. The brand reflects the rebellious vibrant culture of small fishermen, utilizing quirky fishermen-invented nicknames over scientific names and featuring whimsical illustrations. This work has been featured on Design Rush for best packaging designs and The Dieline for food packaging design (student week).