outcast

\\ BRAND STRATEGY \\ PRODUCT NAMING
\\ LOGO + BRAND IDENTITY \\ PACKAGING
\\ ILLUSTRATION

Outcast Sustainable Seafood is a bold brand and packaging concept for U.S.-sourced tinned seafood. It spotlights underappreciated fish often dismissed as bycatch, aiming to ease pressure on overfished species while boosting fishermen’s incomes. Channeling the rebellious spirit of small-scale fishers with quirky nicknames and playful illustrations, this innovative design has earned recognition from Design Rush and The Dieline.