yomoo
\\ BRAND STRATEGY \\ PRODUCT NAMING
\\ LOGO + BRAND IDENTITY \\ PACKAGING
\\ ILLUSTRATION
Yomoo is a playful brand inviting a new cultural craze—Beijing-inspired drinkable yogurt. The bold logo mirrors the thick yet creamy, subtly sweet drink. The whimsical iconography nods to Beijing’s iconic street food culture where drinkable yogurt is found on nearly every corner of the city. Exuding cuteness, Yomoo appeals to the culturally curious and families seeking tasty, nutritious, on-the-go snacks.
