libertalia
\\ BRAND STRATEGY \\ PRODUCT NAMING \\ LOGO + BRAND IDENTITY \\ BRAND ASSETS
Helios International sought a brand identity for a refurbished pirate ship hotel based in Nosy Boraha, Madagascar. Libertalia is a brand concept inspired by the rich legacy of piracy in Nosy Boraha, an island rumored to be where 18th century pirates retired to a life of liberty and luxury in paradise. The brand concept pays homage to this legacy while reflecting the modernized, lavish accommodations in a lush tropical paradise.
